Viralmente

Author: Simone Risola

Link: http://www.spumone.net

Viralmente means "in a viral way". It's an adverb. However it can be considered as a word composed of adjective "viral" and noun "mente"(mind). This word could have the secondary meaning of "Viral-mind". Logo shows Pacman telling something to the ghost. Pacman subverts convention and routine (eating balls, eating ghost, escaping) to tell something to his enemy/prey. So he (pacman) became victim of a viral strategy. In fact logo was designed for a thematic blog, never online, about viral and unconventional marketing.It's an exercise, just a fun work